Monday, September 14, 2009

The Persuaders

Things learned about advertising:

A couple things I have learned about advertising after watching this video are why it is so important to have your advertisement placed in the exactly right place, how one bad advertisement could determine on companies fate, and how advertising is just simply becoming rediculous. The importance of having your ad in the exactly the right place is key. You need it up in sight for people to see and read clearly. The color, size, and message are all a vital role in how your ad will do. Also, I have learned how one bad advertisement can ruin a company. If your company is just starting up, your first advertisement will determine how successful yo will be. Last, I learned how rediculous advertising is becoming. With the thousands upon thousands of companies out there trying to sell their own product, it is just obvious how "cluttered" this world can become with advertisements.

Problems that plague contemporary advertising:

Contemporary advertising is as big as it's ever been and is just becoming bigger every day. But with prosperity comes problems, and those problems are becoming evident. One of the biggest problems is keeping up with people and how their likes and dislikes change so fast. If an advertiser is going to be successful they absolutely need to know how to attract people to their product. Another big problem contemporary advertising is seeing is competition. Competition pushes for more and better ads to beat out their competitors. With that comes a clutter of advertisemets that fill the streets and T.V, no matter where you look.

Ethical Concerns:

The concerns faced with ethical differents come from many different points. It's a never ending cycle. A big concern I see is how in the video when they talked about using the "right words" with advertsements. What is that suppose to mean? In my eyes I see that as stretching the truth to even lieing if they have to. That right there is concerning because when will they realize they are going too far. Or will they?