Group Project Experience

http://www.youtube.com/watch?v=Vt4KAK-ATrw

The experiences I had working in this advertising group were learning that it is beneficial to make a time management schedule to get certain things down by certain days. That would have made things a lot easier. But other than that it was an overall good experience. It was fun to come up with the different ideas and put them into action and see what worked and what didn't.

Something I have learned about advertising after this experience is that it's not as easy at looks. It takes a lot more than one idea to gain attention about what you are advertising about. We figured out that hanging fruits on trees and having people look at them was not successful, but then thought of the idea to make signs that read "honk if you like bananas" on one sign and on the other we put a fact about bananas, and then stood on the side of the road and had people honk at us. That idea worked a lot better. This project has overall helped with my time management skills in that next time I will set dates for things to be done by.

?'s for Test 2

Chapter 4- Which statement is not included in the Promotions opputunity Analysis?

A. Conduct a communication market analysis
B. Prepare Promotional Strategies
C. Increase category demands
D. Match tactics with strategies

Answer: C

Chapter 5- Which step is not included in advertising campaing management?

A. Prepare a hierarchy of effects model
B. Prepare a creative brief
C. Review the advertising budget
D. Select the media in conjuction with the advertising agency

Answer: A

Chapter 6: What is not included in the creative brief?

A. Objective
B. Target audience
C. Support
D. Budget

Answer: D

Nike Air Max Creative Brief

Objective: The objective of this ad is to show the new style and new version of a Nike running shoe.

Target Audience: Athletes and people who enjoy running and living a healthy lifestyle

Message Theme: The key ideas of this ad is to convey the message that the softness of running on these shoes is undeniable.

Support: The support for this ad is all of those who enjoy running

Constraints: The costraints for this ad could be other companies designing the same product but with a little better perks