Wednesday, October 7, 2009

Nike Air Max Creative Brief




Objective: The objective of this ad is to show the new style and new version of a Nike running shoe.

Target Audience: Athletes and people who enjoy running and living a healthy lifestyle

Message Theme: The key ideas of this ad is to convey the message that the softness of running on these shoes is undeniable.

Support: The support for this ad is all of those who enjoy running

Constraints: The costraints for this ad could be other companies designing the same product but with a little better perks

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