Chapter 4- Which statement is not included in the Promotions opputunity Analysis?
A. Conduct a communication market analysis
B. Prepare Promotional Strategies
C. Increase category demands
D. Match tactics with strategies
Answer: C
Chapter 5- Which step is not included in advertising campaing management?
A. Prepare a hierarchy of effects model
B. Prepare a creative brief
C. Review the advertising budget
D. Select the media in conjuction with the advertising agency
Answer: A
Chapter 6: What is not included in the creative brief?
A. Objective
B. Target audience
C. Support
D. Budget
Answer: D
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