Wednesday, November 4, 2009
Media Diary
The media in which i mostly view are either T.V. or online media. I notice after documenting what i watch and see that the majority of commercials i see as a viewer have atleast a little bit of something to do with sports. Either if I am watching ESPN or some sort of football or baseball game, most of the commercials have atleast something to do with sports. Even online I am usually only on nfl.com or espn.com. The best way to target myself through advertising is to advertise your product either during sports or inbetween them.
Friday, October 9, 2009
Group Project Experience
http://www.youtube.com/watch?v=Vt4KAK-ATrw
The experiences I had working in this advertising group were learning that it is beneficial to make a time management schedule to get certain things down by certain days. That would have made things a lot easier. But other than that it was an overall good experience. It was fun to come up with the different ideas and put them into action and see what worked and what didn't.
Something I have learned about advertising after this experience is that it's not as easy at looks. It takes a lot more than one idea to gain attention about what you are advertising about. We figured out that hanging fruits on trees and having people look at them was not successful, but then thought of the idea to make signs that read "honk if you like bananas" on one sign and on the other we put a fact about bananas, and then stood on the side of the road and had people honk at us. That idea worked a lot better. This project has overall helped with my time management skills in that next time I will set dates for things to be done by.
The experiences I had working in this advertising group were learning that it is beneficial to make a time management schedule to get certain things down by certain days. That would have made things a lot easier. But other than that it was an overall good experience. It was fun to come up with the different ideas and put them into action and see what worked and what didn't.
Something I have learned about advertising after this experience is that it's not as easy at looks. It takes a lot more than one idea to gain attention about what you are advertising about. We figured out that hanging fruits on trees and having people look at them was not successful, but then thought of the idea to make signs that read "honk if you like bananas" on one sign and on the other we put a fact about bananas, and then stood on the side of the road and had people honk at us. That idea worked a lot better. This project has overall helped with my time management skills in that next time I will set dates for things to be done by.
Wednesday, October 7, 2009
?'s for Test 2
Chapter 4- Which statement is not included in the Promotions opputunity Analysis?
A. Conduct a communication market analysis
B. Prepare Promotional Strategies
C. Increase category demands
D. Match tactics with strategies
Answer: C
Chapter 5- Which step is not included in advertising campaing management?
A. Prepare a hierarchy of effects model
B. Prepare a creative brief
C. Review the advertising budget
D. Select the media in conjuction with the advertising agency
Answer: A
Chapter 6: What is not included in the creative brief?
A. Objective
B. Target audience
C. Support
D. Budget
Answer: D
A. Conduct a communication market analysis
B. Prepare Promotional Strategies
C. Increase category demands
D. Match tactics with strategies
Answer: C
Chapter 5- Which step is not included in advertising campaing management?
A. Prepare a hierarchy of effects model
B. Prepare a creative brief
C. Review the advertising budget
D. Select the media in conjuction with the advertising agency
Answer: A
Chapter 6: What is not included in the creative brief?
A. Objective
B. Target audience
C. Support
D. Budget
Answer: D
Nike Air Max Creative Brief
Objective: The objective of this ad is to show the new style and new version of a Nike running shoe.
Target Audience: Athletes and people who enjoy running and living a healthy lifestyle
Message Theme: The key ideas of this ad is to convey the message that the softness of running on these shoes is undeniable.
Support: The support for this ad is all of those who enjoy running
Constraints: The costraints for this ad could be other companies designing the same product but with a little better perks
Monday, September 14, 2009
The Persuaders
Things learned about advertising:
A couple things I have learned about advertising after watching this video are why it is so important to have your advertisement placed in the exactly right place, how one bad advertisement could determine on companies fate, and how advertising is just simply becoming rediculous. The importance of having your ad in the exactly the right place is key. You need it up in sight for people to see and read clearly. The color, size, and message are all a vital role in how your ad will do. Also, I have learned how one bad advertisement can ruin a company. If your company is just starting up, your first advertisement will determine how successful yo will be. Last, I learned how rediculous advertising is becoming. With the thousands upon thousands of companies out there trying to sell their own product, it is just obvious how "cluttered" this world can become with advertisements.
Problems that plague contemporary advertising:
Contemporary advertising is as big as it's ever been and is just becoming bigger every day. But with prosperity comes problems, and those problems are becoming evident. One of the biggest problems is keeping up with people and how their likes and dislikes change so fast. If an advertiser is going to be successful they absolutely need to know how to attract people to their product. Another big problem contemporary advertising is seeing is competition. Competition pushes for more and better ads to beat out their competitors. With that comes a clutter of advertisemets that fill the streets and T.V, no matter where you look.
Ethical Concerns:
The concerns faced with ethical differents come from many different points. It's a never ending cycle. A big concern I see is how in the video when they talked about using the "right words" with advertsements. What is that suppose to mean? In my eyes I see that as stretching the truth to even lieing if they have to. That right there is concerning because when will they realize they are going too far. Or will they?
A couple things I have learned about advertising after watching this video are why it is so important to have your advertisement placed in the exactly right place, how one bad advertisement could determine on companies fate, and how advertising is just simply becoming rediculous. The importance of having your ad in the exactly the right place is key. You need it up in sight for people to see and read clearly. The color, size, and message are all a vital role in how your ad will do. Also, I have learned how one bad advertisement can ruin a company. If your company is just starting up, your first advertisement will determine how successful yo will be. Last, I learned how rediculous advertising is becoming. With the thousands upon thousands of companies out there trying to sell their own product, it is just obvious how "cluttered" this world can become with advertisements.
Problems that plague contemporary advertising:
Contemporary advertising is as big as it's ever been and is just becoming bigger every day. But with prosperity comes problems, and those problems are becoming evident. One of the biggest problems is keeping up with people and how their likes and dislikes change so fast. If an advertiser is going to be successful they absolutely need to know how to attract people to their product. Another big problem contemporary advertising is seeing is competition. Competition pushes for more and better ads to beat out their competitors. With that comes a clutter of advertisemets that fill the streets and T.V, no matter where you look.
Ethical Concerns:
The concerns faced with ethical differents come from many different points. It's a never ending cycle. A big concern I see is how in the video when they talked about using the "right words" with advertsements. What is that suppose to mean? In my eyes I see that as stretching the truth to even lieing if they have to. That right there is concerning because when will they realize they are going too far. Or will they?
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